Hi, I’m Vicky, the face behind The Friday Playbook

I help creative entrepreneurs and small business owners like you make marketing simple, doable, and actually useful.
You’re building something amazing — you just need a clear plan to get it seen.

I’ve spent years growing brands, building my own creative business, and working full-time in marketing. I know what it’s like to juggle it all, and I’m here to help you make your marketing feel lighter, more focused, and finally actionable.

FAQs

  • The Friday Playbook is my marketing studio and consulting space for creative entrepreneurs, artists, and small business owners who want simple, effective marketing strategies. Think of it like your favorite creative coach-meets-marketing-bestie who actually explains things in plain English.

  • I work primarily with women-led small businesses, artists, makers, and creative entrepreneurs - especially those doing most of the work themselves. Whether you're building a brand from your kitchen table or scaling an art biz, you're in the right place.

  • Yes! I specialize in breaking things down so they’re easy to understand and actually doable. You won’t get fluff here, just straightforward advice, real examples, and a bit of encouragement along the way.