Hi, I’m Vicky, the face behind The Friday Playbook

I’m an abstract artist and marketer based in Nashville.

For a long time, I didn’t struggle with making art—I struggled with what to do after. How to share it, how to talk about it, and how to stay consistent without feeling overwhelmed.

The Friday Playbook is something I started building for myself first. A simple rhythm to come back to each week. Now, it’s something I share with other artists who want to grow in a way that feels more natural and sustainable.

FAQs

Learn more

  • The Friday Playbook is a weekly email designed to help artists share their work more consistently and connect more deeply with their audience.

    Each week, I send a simple, thoughtful plan you can actually follow. It’s not about doing more… it’s about knowing what matters.

    You’ll get guidance on what to share, how to connect, and how to keep showing up in a way that feels natural and sustainable.

    It’s the kind of structure I wish I had earlier, something to return to when you’re not sure what to do next.

  • I work with artists who want to share their work more consistently but feel overwhelmed by the idea of marketing.

    Most of the artists I connect with are:

    • creating regularly but unsure what to post

    • wanting to grow their audience in a more meaningful way

    • looking for a way to talk about their work without feeling salesy

    • trying to find a rhythm they can actually sustain

    You don’t need to have everything figured out.
    You just need a willingness to keep showing up and a desire to grow.

  • Yes! I specialize in breaking things down so they’re easy to understand and actually doable. You won’t get fluff here, just straightforward advice, real examples, and a bit of encouragement along the way.